Keywords
COVID-19
public confidence
Pandemic
Public confidence
Maldives
How to Cite
Abstract
Risk communication strategies and modalities are at the heart of the pandemic response containment and mitigation. As the pandemic unfolded across the world, a small island country like the Maldives in democratic transition and highly dependent on other economies perceived risks beyond that of health effects to the economic and political spheres. In this context, the multi-media approach adopted in communicating risks and response interventions were effective in building confidence in the national response towards transmission of COVID-19 specific knowledge and prevention behaviour. Despite best efforts, shortcomings were experienced in reaching vulnerable segments such as migrants and persons with disabilities. The prolonged pandemic demands re-focussing risk communication towards empowering institutions for providing low risk modalities for individuals returning to work and daily life with preventive behaviours
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